We reviewed dozens of product pages across fashion, beauty, homeware, and electronics, and found the same thing again and again: shoppers were not confused about the product; they were unsure about the details. Delivery dates, returns, sizing, compatibility. This case study breaks down the 25 real questions customers ask before buying, shows how merchants answered them properly, and explains how syncing product data into AI and live chat stopped hesitation at the exact moment it appeared.
